Making the most of social media

I have moved out of training and development. One of my new roles is to maintain relevant information on the website and to maintain and coordinate branch social media operations - very excited about this.

As a pre-cursor to my online work I've been reading and gathering likely sources of information/knowledge and in the process developed this:

What prompted this mapping was information from the Fundraising Authority. It really hit a cord with me. What do you think?